Amazon Indie Beauty Female-Owned Beauty Brands

amazon indie beauty shop female owned brands


Amazon put a flag in the ground with the launch of its Indie Beauty shop earlier this year. The collection of small and emerging brands allows labels that might be easily lost in the retailer’s sheer amount of stuff to have a larger presence on the site. Shoppers benefit, too, since it’s far easier to discover finds that could have slipped past without notice otherwise (does a new lotion make a sound when it drops if no one’s around to see it?).

We combed through the makeup, skincare, tools, and haircare to find standout options from seven women-owned brands featured in the Indie Beauty shop. Browse our picks below.

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Miami Beach Bum

Bum + Body Cream, Mint


Pratt Street Cosmetics

Brighten Up Vitamin C Facial Serum with Hyaluronic Acid


Esas Beauty

Kolonya Refreshing Rinse Free Hand Cleanser


Mermade Hair

PRO Waver 32mm in Pink



Anti-Wrinkle Anti-Aging Brighten Under and Around-Eye Treatment, Pack of 6


Love and Sage

Well Red Lip Balm


Dear Brightly

NeverSkip Tinted Mineral Sunscreen SPF 30

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