“Soft sculpting is the everyday alternative to traditional contouring,” says Sara Wren, Director of Artistry at Milk Makeup. “Soft sculpting isn’t about changing the shape of your face, but enhancing your natural bone structure to complement your face shape,” Wren explains. This subtle take on contouring is best achieved by using creamy formulas that blend seamlessly into the skin. 

To achieve this natural-looking effect, Wren likes using concealer rather than a traditional contour stick or bronzing powder. “Try using a cream concealer one to two shades deeper than the shade you wear, swipe it under [your] cheekbones from the corner of the eye upwards to the temple and along the jawline as a beginner’s soft sculpt,” she says. “I like to use the sponge or brush that I applied my base with to blend to make sure both shades blend together seamlessly.”