How is a lip stain different than a gloss or liquid lipstick?

“True to its name, a lip stain typically is longer lasting than a gloss and more lightweight than a liquid lipstick,” says Ono. “There’s a time and a place for them all! A lip stain, like the new Fenty Beauty Poutsicle Hydrating Lip Stain, is the best of both worlds. It has the staying power of a liquid lipstick and the lightweight finish of a gloss. And best of all, coverage is buildable so you can create any look–subtle or supercharged–that you want!”

Do you h​ave a preferred way to apply lip stains?

“It’s all about precision when it comes to lip stains!” says Ono. “I tend to apply to the outline of the lips first, and then fill in afterwards, followed by one full swipe of color to add some more punch. If I want to make it more subtle, I gently dab the lips with a tissue to leave behind a softer tint.”

Why might someone prefer using a lip stain versus another lip product?

“A lip stain is perfect for people on the go who don’t want to constantly reapply and can feel confident knowing their color will last–throughout a day on the beach, a nighttime event, even through a good meal!” says Ono.

What do you look for in a lip stain?

“When it comes to a lip stain, I want a formula that delivers buildable color that lasts, without making your lips feel or look dried out,” says Ono.