On Thursday, Hailey Bieber walked out of a photo shoot in New York City wearing an all-white outfit that showed off her incredible legs with a sexy Gianna’s “Blanche” mini skirt. She wore it with a cropped white tank top, a pair of three-tone Nike sneakers, and black Balenciaga sunglasses. She carried a quilted bag by Saint Laurent and another smaller black purse, and she had on some small pieces of gold jewelry. As always, Bieber’s complexion was flawless.
Bieber has been spending a lot of time promoting her new skincare line, Rhode, which has launched an assortment of products, including a restorative cream and lip treatments. In an interview with Allure, Bieber said that she is heavily involved in the development process of her Rhode products.
“If there was something that was even the teeniest bit off, I wasn’t going to approve it because I don’t want to bullsh-t with this brand,” she said. “I don’t want to cut corners. I want amazing formulas. I want to give people amazing products.”
“Obviously, I can totally admit that I don’t know what I don’t know — so I had the idea to bring in a skin-care advisory board,” Bieber admitted. “We brought in a dermatologist, we consulted with a cosmetic chemist… I had conversations with a lot of people that are very influential and knowledgeable in the skin-care space. And that was really how we brought these formulas to life in the labs.”
But even if she wasn’t mixing formulas in the lab, Bieber said that “no decision has been made without” without her input.
She continued, “I was the one who was going to the labs and explaining how I wanted it to feel and the results I wanted it to deliver.”
Aimée Lutkin is the weekend editor at ELLE.com. Her writing has appeared in Jezebel, Glamour, Marie Claire and more. Her first book, The Lonely Hunter, will be released by Dial Press in February 2022.